“We Didn’t Expect $562K in Revenue from Just One App…”
The Fox Decor curates beautiful, cozy home aesthetics.
Let’s be honest – most store owners don’t wake up thinking “I need an upsell funnel today.”
Neither did the team behind The Fox Decor, a cozy home décor brand selling everything from framed calendars to boho rugs. They were already doing well, but they knew there was one big thing missing.
More revenue from the same customers.
“We weren’t looking to add popups or spammy tactics. We just wanted a smarter way to help customers buy more of what they love.”
So they installed UFE 3.0 on a quiet afternoon. No expectations. No pressure. Just curiosity.
What They Did (And Didn’t Do)
They didn’t hire a developer. They didn’t create complex flows. They didn’t even spend hours customizing. What they did was super simple:
- ✓Turned on Volume Offers for every product (e.g., “Buy 2, get 10% off”)
- ✓Added a few Bundle Offers for curated sets like “Seasonal Decor” and “Framed Calendar Picks”
- ✓Matched the upsell design to their existing brand look so it felt native.
- ✓Kept an eye on UFE’s dashboard to tweak when needed.
Subtle, in-brand upsells integrated directly into the shopping journey.
That’s it. No coding. No chaos. Just a couple of smart decisions.
And Then This Happened…
Fast-forward to today, and the result speak themself
And all of this was on top of their regular store sales. Not bad for an app they almost didn’t try.
So, Why Did It Work?
→ Because it didn’t feel like a sales push.
→ The upsells were subtle, useful, and beautifully styled.
→ Customers saw offers at the right time – not randomly.
→ Everything felt like part of the shopping experience, not an interruption.
Monitoring store growth seamlessly.
A Little Secret…
Most of their best offers weren’t even complicated. Their biggest wins came from just offering more of what customers were already buying, at a better value. A pair of rugs. Extra wall art. Repeat-friendly bundles.
Sometimes the simplest strategies win.
Final Thoughts
If you’re reading this and wondering whether upselling is worth it- this is your sign. You don’t need to change your store. You don’t need to chase new customers. You just need to give your current ones a little nudge. UFE 3.0 did that for The Fox Decor. It might just do the same for you.